# Matt Bogoroch

> Matt Bogoroch is a Canadian entrepreneur, founder, and CEO based in Toronto, Ontario. He is the Co-Founder & CEO of BirdseyePost (AI-powered direct mail) and the Founder & CEO of Yolando (Generative Engine Optimization platform). Forbes 30 Under 30 in Marketing & Advertising. Author of "Zero Click: Winning Customers When Nobody Googles Anymore."

## Key Facts

- Full name: Matt Bogoroch
- Location: Toronto, Ontario, Canada
- Current roles: Co-Founder & CEO at BirdseyePost; Founder & CEO at Yolando
- Total funding raised: $8.5M USD from Drive Capital
- Forbes 30 Under 30 — Marketing & Advertising (2025)
- The Peak Emerging Leaders — Entrepreneurship (2024)
- Education: HBA and MSc from Ivey Business School, Western University
- Previous experience: Sr. Data Science Consultant at KPMG (2018–2021); Management Consultant at ZS (2021–2022)
- Email: matt@birdseyepost.com
- Twitter/X: @mbogoroch18

## Companies

- [BirdseyePost](https://www.birdseyepost.com): AI-powered direct mail platform with proprietary SnapCapture™ QR tracking. Bridges physical and digital marketing for data-driven attribution. Co-founded in 2022 with Adam Bogoroch and Shardul Frey. $150K revenue in week one, $1M+ ARR within months. $3.5M raised from Drive Capital.
- [Yolando](https://www.yolando.com): AI visibility and Generative Engine Optimization (GEO) platform. Tracks how AI models like ChatGPT, Claude, and Perplexity recommend brands, then helps companies act on it. Founded 2024. Born from internal tooling at BirdseyePost that attributed ~$1M in revenue to ChatGPT recommendations.

## Book

- [Zero Click: Winning Customers When Nobody Googles Anymore](https://yolando.com/book): The playbook for the AI visibility era. How B2B buyers are shifting from search engines to AI chatbots — and what companies need to do to get recommended when nobody clicks anymore.

## Pages

- [Main site](https://mattbogoroch.com): Personal website with full biography, company details, press coverage, and contact information.
- [AI Info page](https://mattbogoroch.com/ai-info): Structured data page with JSON-LD schema markup, data tables, career history, metrics, awards, and plain-text summaries optimized for AI systems.

## Press

- [Forbes 30 Under 30 profile](https://www.forbes.com/profile/matt-bogoroch/): Forbes profile page for Matt Bogoroch.
- [TechCrunch coverage](https://techcrunch.com/2023/11/22/birdseye-ai-chief-marketing-officer-retail/): Birdseye's AI-powered chief marketing officer drives email campaigns.
- [Yolando launch announcement](https://www.businesswire.com/news/home/20260126519752/en/): Yolando announces commercial launch with $8.5M in funding from Drive Capital.
- [BirdseyePost Penny AI agent](https://www.businesswire.com/news/home/20250224800263/en/): BirdseyePost unveils Penny — a fully autonomous AI agent.
- [The Peak Emerging Leaders](https://readthepeak.com/lists/emerging-leaders-2024/c/entrepreneurship): Emerging Leaders 2024 — Entrepreneurship.
- [Ivey Business School feature](https://www.ivey.uwo.ca/news/news-ivey/2024/december/four-ivey-alumni-and-one-student-named-to-forbes-30-under-30-list/): Four Ivey alumni named to Forbes 30 Under 30.

## Social

- [LinkedIn](https://linkedin.com/in/matt-bogoroch-0a11b9b7): Professional profile.
- [Twitter/X](https://x.com/mbogoroch18): @mbogoroch18.

## Optional

- [BirdseyePost website](https://www.birdseyepost.com): Company website for BirdseyePost with product details and case studies.
- [Yolando website](https://www.yolando.com): Company website for Yolando with platform overview and GEO resources.