The Origin Story
Building BirdseyePost was a David vs. Goliath fight. We were seven people going up against incumbents with 100+ employees, tens of millions in the bank, and full marketing teams. We couldn't outspend them. We had to outsmart them.
I started looking for software that could tell me how we ranked in ChatGPT and other AI models—where more and more B2B decisions were starting. Nothing existed. So I built it myself.
I created an internal tool that tracked our positioning across every keyword we cared about, benchmarked against competitors. I reverse-engineered their advertising strategies, monitored their content, and built RSS feeds capturing every news mention. All of it flowed into a database where I built models to determine our next moves.
Every Friday, I'd sit down with the entire company and show them exactly where we stood in AI visibility—and what we were going to do about it. We executed religiously. And it worked.
"In 2025 alone, we've attributed nearly $1 million in revenue directly to ChatGPT. That's when we realized we had another product on our hands."
The Shift
Here's what most marketers haven't fully internalized yet: ChatGPT now has nearly 800 million weekly users. Half of B2B buyers start their purchasing journey in an AI chatbot—a number that's grown 71% in just four months. When someone asks Claude or Perplexity for a software recommendation, they're not looking for a list of links. They want an answer. And if your brand isn't in that answer, you're invisible to a growing segment of buyers who will never see your ads, never land on your SEO pages, and never enter your attribution model.
This isn't a new marketing channel to add to the mix. It's a fundamental rewiring of how customers discover products. The companies that showed up first in Google results for two decades are watching their organic traffic decline without understanding why. Their rankings haven't changed—the behavior has.
The Opportunity
The SEO industry spent two decades building infrastructure to help brands rank in Google. That entire playbook—keyword optimization, backlink building, technical audits—doesn't translate directly to how AI models decide which brands to recommend. Different rules, different signals, different winners.
Most companies haven't adapted yet. They're still optimizing for Google while their buyers have moved on. They're debating attribution models for channels that matter less each month. They're A/B testing landing pages that fewer prospects will ever see. That gap between where marketing teams are focused and where buyers are actually making decisions—that's the opportunity.
The Product
Yolando is the internal tool we used at BirdseyePost, rebuilt for the market. The platform operates on a closed loop: you teach it about your brand, competitors, and the prompts your buyers actually ask. It tracks how AI platforms discuss your category daily, surfacing where you're winning, where you're losing, and what's changing. Then it helps you act—generating on-brand content, identifying outreach opportunities, and closing the gap between insight and influence.
Most tools in this space stop at dashboards. They'll show you data, but leave you staring at charts wondering what to do next. We built Yolando to be the strategist in the room—the system that connects measurement to action and turns visibility into velocity. Every feature exists because we needed it ourselves, because the competition was breathing down our necks, and because half-measures weren't an option.
Why Me
I didn't set out to build a company around AI visibility—or "Generative Engine Optimization," as the industry is starting to call it. I set out to win against competitors who outgunned us on every traditional metric. The tool was the byproduct of that fight—built under pressure, tested in production, refined every week against real revenue numbers. When ChatGPT started driving nearly a million dollars in attributed pipeline for BirdseyePost, I knew other companies needed what we'd built.
What I bring is the operator's perspective. I know what it's like to stare at declining organic traffic and not understand why. I know the frustration of watching competitors get recommended while you're invisible. And I know what it takes to reverse that trajectory—not in theory, but in practice, with revenue on the line.
Yolando exists to level the playing field. To give the Davids of the world the same intelligence infrastructure that only the most sophisticated teams can build internally. The AI visibility shift has already happened. The question is whether you'll be the brand that's recommended—or the one left wondering what happened.